UX Process Case Studies

User experience process case studies focused on great stories from designers openly sharing their design process.

How Spotify organises work

Spotify recently adopted Figma as their main design and prototyping tool. In this case study they openly share their reasoning behind it, how they went about it (including challenges), and their experience from the entire switch.

Applying user research to a small e-commerce website

Because of the situation we're in, e-commerce is booming right now, and I thought it might be useful to cover ta few case studies on the subject. In this one, Tiago shares his initial process for redesigning an e-commerce site for a small Portuguese shirt tailor. Although the case study is a few years old, his methods are evergreen and to the point.

The Current State of Checkout UX

During Baymard's 9 years of large-scale checkout usability testing, they have consistently found the checkout design and flow to frequently be the sole cause for users abandoning their cart during the checkout flow. In this report, Baymard shares all their research findings and 18 common pitfalls to avoid in the UX of checkout.

Emulation Is Not a Product Strategy

Jesse Weaver has a fascinating take on YouTube's new business decision that opens up their premium content for free (with ads of course).

3 UX Takeaways from Redesigning Google Translate

Pendar Yousefi walks us through his team's design process and decisions surrounding the redesign of Google Translate.

When Android Is a Better Way To Start?

A side-by-side comparison of the difference in users of Android and iOS backed up with data references.

Why Most Redesigns Fail

"People don’t like changes." Girish does a fantastic job at explaining how to get redesigns right by avoiding crucial mistakes. Learn from other people failures.

The Journey, Not the Destination

Claudio Guglieri, formerly Creative Director at Microsoft, just launched his IGTV series called "The Journey, not the destination". In it he covers his entire design process presented in bite-sized video episodes. This might be the coolest thing I've seen online this week.

How to Design Scannable App Screenshots

Girish Rawat, UX researcher, making a case for scannable app screenshots. Not your typical unsolicited case study.

How to Build a Case for a Product Redesign

How to merge two products after an acquisition. Maple, a designer at Google, walks us through their process.

Design Better Portfolios

All the do's and don'ts for your portfolio. Follow these, and you'll be in good shape. Remember to break the rules to stand out (and know the rules before you break them).

Mythbuster: The Three Click Rule

You've probably heard of the famous "Three Click Rule," I've been an avid advocate for it myself for many years.

I love it when someone challenges my thoughts and give me an aha-moment. This thoughtful piece will definitely give you new perspectives.

Screenlife App — a UI/UX case study

Elvis Obanya shares his process of how he and his team used usability testing to iterate their designs into the best possible experience.

Key takeaway; Don't wait too long to test design assumptions. Start as early as possible.

How learning Design Sprint helped me improve my UI/UX design process

From pixel pushing to design strategic wizardry. No clear-cut process will work for everyone. The key is to adapt to the challenges at hand constantly.

UX Designer Portfolio Website

5 Case Studies of Big Brands Evolving in 2018

In 2018 we saw a lot of big brands evolve into something new. These curated rebranding case studies all show their new strategic brand direction.

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