In most cases, a product that serves users has some business behind it. That means business sometimes is the basis of great user experience design.
Business design is on the rise, and I think we'll see more UX designers becoming business oriented in the next couple of years.
If you're looking to level up your business design skills, the Beyond Users Podcast is an excellent source for learning about this hot topic.
I particularly enjoyed the talk with François Chartrand at Headspace, where they go into details of his case study called "So, your product’s got a leaky bucket problem…".