If you're into branding, this video interview on YouTube is both entertaining and thought-provoking. Collins design studio has done some amazing work for Dropbox, Airbnb, and Spotify, just to name a few.

Collins talks about context, musicality and surprise factor in branding. It's over one hour long, so make sure you grab your popcorn.

"The old school way of looking at branding is pretty dead."
— Collins